Huzzah! A book trailer that actually works

If all book trailers were as good as this one, I’d be much more convinced of their value:

VIEW THE TRAILER

This was created by film-makers from the national film & television school (in the UK) in conjunction with Random House. Find out more at the booksatrandom and thebookseller.com websites.

Sounds like a smart promotion to me, and it’s certainly led to a very high class product! I’d buy The Outcast based on this trailer (but not on the blurb)…